Incedo Lighthouse | AI-Native Decision Intelligence for Banking Find what matters across banking. Know what to do next.

Incedo LighthouseTM uses agentic AI and banking domain intelligence to continuously discover business problems, diagnose root causes and recommend actions. Built for Retail Banking & Cards, Collections, and Asset & Wealth Management.

See agentic decision intelligence in action

Discover the problem. Diagnose the drivers. Recommend the next move.

Why banking needs better decision intelligence Five banking challenges where delayed intelligence leads to missed opportunities

Incedo LighthouseTM applies agentic problem discovery and banking-grounded insights to uncover what matters, diagnose why and guide the next action.
Business challenge How Incedo LighthouseTM helps

Challenge 01

Growth opportunities remain hidden across existing customer relationships

AI-native customer growth intelligence

Find underpenetrated customer cohorts, understand product needs and prioritize relevant cross-sell opportunities.

Challenge 02

Applications grow, but booked accounts do not keep pace

Funnel conversion diagnostics

Connect offer, application and booking signals to uncover conversion drop-offs by channel, segment and proposition.

Challenge 03

Collections deterioration is recognized too late to intervene effectively

Early warning and collections prioritization

Detect emerging roll-rate and cure-rate shifts, diagnose affected cohorts and recommend where to intervene.

Challenge 04,

Advisor changes and asset outflows are hard to see early

Advisor and AUM intelligence

Connect advisor production, client-book exposure and asset flows to prioritize retention decisions.

Challenge 05,

Disconnected KPIs and manual investigations slow high-value decisions

Agentic diagnosis to recommended action

Ground AI in banking metrics, explain root causes and move findings to owned actions and outcome tracking.

Leaders who own the outcome

Built for
  • Retail Banking & Cards

    Head of Retail Banking / Lending Head of Cards Business Marketing & Growth Leaders

  • Collections

    Head of Collections Collections Strategy Leaders Product / Portfolio P&L Leaders

  • Asset & Wealth Management

    Wealth / AWM COO Head of Advisor Platform

Priority Banking use cases Built around the decisions that move growth, customer value and asset retention

Six focused use cases across Retail Banking & Cards, Collections, and Asset & Wealth Management.

Retail Banking, Cards & Collections

Grow customer relationships, improve funnel conversion, increase customer value and intervene earlier in collections.

Customer Growth - Cross-Sell

Customer Growth

Identify which existing customers have the strongest need for another product and which proposition is most relevant to them.

Business outcomeHigher product penetration and more productive growth from existing relationships.
Cross-sell conversionProduct penetrationOffer response
What Lighthouse reveals
  • Which customer cohorts show the strongest next-product need.
  • Which propositions work by segment and channel.
  • Where current cross-sell activity is creating volume without value.

Marketing Funnel Optimization

Marketing effectiveness

See where customers drop between offer, application and booked account, and isolate the segment or channel driving the leakage.

Business outcomeHigher funnel conversion and better acquisition efficiency.
Look-to-Apply
Application-to-bookCost per booked account
What Lighthouse reveals
  • Where the funnel is weakening by channel, segment or proposition.
  • Whether the issue is response, application completion or booking.
  • Which changes are most likely to improve conversion.

Revenue Growth - Increase Customer Value

Revenue growth

Identify the behaviors and cohorts that separate high-value primary relationships from low-engagement customers.

Business outcomeHigher engagement, utilization and relationship value.
Spend / usageProducts per customerShare of wallet
What Lighthouse reveals
  • Where engagement stalls after acquisition or activation.
  • Which customer cohorts are shifting activity elsewhere.
  • Which actions can deepen the relationship before value erodes.

Collection Efficiency - Reduce Charge-Offs

Collections efficiency

Detect early stress, understand which treatments work for which customers, and prioritize interventions where they can change the outcome.

Business outcomeLower charge-offs and stronger cure performance.
Charge-off rate
Cure rateRight-party contact
What Lighthouse reveals
  • Which accounts show stress before delinquency worsens.
  • Which treatment performs best for each cohort.
  • Where collections effort is being spent without changing outcomes.

Asset & Wealth Management

Protect advisor relationships and understand what is really driving asset growth or outflows.

Advisor Churn Prevention

Advisor retention

Detect production and behavioral changes that may precede advisor departure and identify the books and assets at risk.

Business outcomeHigher advisor retention and stronger continuity of client assets.
Advisor attrition riskBook retainedAUM at risk
What Lighthouse reveals
  • Production drift relative to comparable advisors.
  • Pre-departure behavioral signals.
  • Which client books require proactive retention action.

AUM Growth

Asset growth

Separate organic asset growth from market movement and diagnose what is driving inflows, outflows and client asset retention.

Business outcomeStronger organic AUM growth and earlier intervention on assets at risk.
Gross inflowsGross outflowsNet New Assets
What Lighthouse reveals
  • Which advisor, office or channel is driving the change.
  • Whether outflows are structural or preventable.
  • Where the next growth or retention opportunity sits.

How Incedo Lighthouse solves it From business signals to recommended action

Incedo LighthouseTM combines agentic AI, banking domain knowledge and your existing data to continuously discover performance issues, diagnose root causes, predict impact and recommend the next best action.

One connected decision loopBanking data & context → agentic reasoning → business decisions → measurable outcomes
01
Experience layerExecutive and business-user experience
Natural-language questionsDecision briefsAlerts and reviews
02
Always-on agent layerAgentic problem discovery and business insights
Continuous
DiscoverEmerging issues
DiagnoseRoot causes
PredictLikely impact
RecommendPriority actions

Agentic AI + LLM reasoning + banking ML

03
Domain intelligenceCoded banking knowledge
KPI treesDriver archetypesBenchmarksBanking ontologies
Existing banking data and analyticsCore systems · Card and lending data · Customer/CRM · BI and reporting

Illustrative architecture based on the Lighthouse for Banking pitch. Integration and governance controls are configured for each bank.

01

Experience layer

Executive and business-user experience

Business questions and performance signals

02
Continuous

Always-on agent layer

Agentic problem discovery and business insights
  • Discover

    Emerging issues

  • Diagnose

    Root causes

  • Predict

    Likely impact

  • Recommend

    Priority actions

Grounded in coded banking context

03

Domain intelligence

Coded banking knowledge

Connected, permissioned data access

Existing banking data and analytics

Deployment and path to value Start with one banking decision. Prove the value, then scale.

Deploy Incedo LighthouseTM around a priority use case, with banking SMEs and technology teams aligned on the data, KPIs and measurable business outcome. Keep your existing banking and analytics stack.

  • 1
    Discover & design

    Agree the business problem, priority KPIs, available data, decision owner and success criteria.

  • 2
    Connect & configure

    Set up secure access to approved data sources and configure banking KPI trees and agents.

  • 3
    Build & showcase

    Demonstrate the priority use-case MVP, test diagnoses with business teams and refine recommendations.

  • 4
    Validate & scale

    Validate diagnostic quality, controls and outcomes before extending to further decisions and teams.

Priority use case → MVP in ~6 weeks

Indicative first milestone

Subject to agreed scope, data readiness and security approvals.

Fit Incedo LighthouseTM to your environment

Flexible deployment models
  • Client environment, including AWS Marketplace route
  • Incedo forward-deployed engineering
  • Single-tenant SaaS option

Deployment route and data handling are confirmed against the bank's security, infrastructure and governance requirements. No core-system replacement is required.

Why Incedo Lighthouse for Banking Decision intelligence designed for how banking teams actually work

  • Standardized metrics and KPI context

    Brings consistent metric definitions and KPI relationships into the decision so teams are not debating which number is right.

  • ML-based diagnostics of KPI movement

    Explains why a KPI changed and isolates the driver, segment or cohort behind the movement.

  • Context-aware conversational follow-ups

    Lets leaders ask the next question in the context of the same investigation instead of launching another analysis project.

  • Continuous problem discovery

    Monitors important signals continuously so emerging issues can surface before the next scheduled review.

  • Works with your existing stack

    Sits above existing data, BI and operating systems rather than requiring a core-platform replacement.

  • Turns diagnosis into accountable action

    Connects the finding to a recommended intervention, clear ownership and outcome tracking.

Explainable, controlled and ready to stand up to scrutiny.

Trusted for high-stakes decisions
  • Source traceability

    Each diagnosis can link back to the supporting data, document or business signal.

  • Access and privacy controls

    Role-based access and sensitive-data safeguards align use to business responsibility.

  • Quality gates and human review

    Confidence thresholds can route lower-confidence or judgment-heavy cases to an expert.

  • Audit and observability

    Platform activity, findings and recommendations can be logged for review.

Proven impact Decision intelligence already delivering banking outcomes

Selected Incedo LighthouseTM engagements demonstrate measurable results across digital sales, collections, regulatory risk reporting and high-risk account remediation.
3X

Increase in digital sales

Regional bank in the Americas, over a six-month period
8%

Decrease in dollar write-offs

Cards and personal-loan portfolios at a Fortune 500 US bank.
80%

Efficiency gains

Regulatory risk reporting at a bank in the US.
$4M+

High-risk exposure closed per month

Top-tier US bank, reported since December 2023.

Buyer questions What banking leaders want to know

A focused set of buyer questions covering fit, integration, trust and the best place to start.

How is Incedo Lighthouse different from Power BI, Tableau or their AI copilots?

BI platforms are primarily designed to report and visualize what happened. Their copilots make it easier to create charts, queries and summaries. Incedo Lighthouse extends the decision chain by continuously discovering problems, diagnosing why a banking KPI moved, forecasting what may happen next and recommending what the business should do. It complements existing BI investments rather than replacing them.

Why use Incedo Lighthouse if we already have general-purpose AI and a Data & AI team?

A general-purpose model does not inherently understand your bank, its live KPIs, historical performance or causal business relationships. Your Data & AI team builds models, pipelines and analytical assets. Incedo Lighthouse brings those elements together for business users, grounding AI reasoning in banking context and turning analysis into decision-ready recommendations with clear ownership.

What banking use case should we start with?

Start with a high-value KPI where the issue is currently discovered or diagnosed too late. The initial Lighthouse for Banking proposition focuses on Customer Growth – Cross-Sell, Marketing Funnel Optimization, Revenue Growth – Increase Customer Value, Collection Efficiency – Reduce Charge-Offs, Advisor Churn Prevention and AUM Growth.

Does Incedo Lighthouse replace our existing banking, data or BI platforms?

No. Incedo Lighthouse works with an existing enterprise-data foundation. It connects to databases, cloud warehouses, APIs, KPI feeds and business systems, providing a decision-intelligence layer above the bank’s current core, channel, risk and analytics environments.

How are insights validated and made auditable?

Diagnoses can be traced to the supporting data, document or signal. Outputs can be evaluated against quality and confidence thresholds, with human review for lower-confidence or judgment-heavy cases. Findings, recommendations and actions can also be logged to support reproducibility and review.

How do we get started without a large transformation program?

Start with one priority problem and define the KPI, decision owner, current intervention process and success measure. Connect only the data needed for that use case, validate the diagnosis and action workflow, and then expand to adjacent priorities. Incedo Lighthouse is designed to sit above existing systems, so the initial motion does not require a core replacement.

See Incedo Lighthouse for Banking in action Find the problem your bank is currently finding too late.

Start with one high-value decision across customer growth, marketing effectiveness, collections or wealth. See how Incedo LighthouseTM connects the metric, diagnosis, follow-up questions and action in one decision flow.

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