Case Study
Increasing adoption of virtual cards for a leading bank in the US
- Banking
- Incedopay
- Absence of standardized data driven prioritization and targeting framework
- Mechanical campaign content and outreach strategy with no clear call to action
- Manual operational workflows leading to disconnect in strategy to execution
- Sub optimal reporting structure leading to non-transparency over VCA adoption
Increase in virtual card adoption rate, from 15% to 40%