Case Study
Improving prospect conversion rate for a leading Life Sciences organisation in the US
- Incedo Lighthouse
- AI & Data
- Lack of domain knowledge to create effective AI/ML lead scoring models
- Inefficient, manual and static rule-based process for lead generation
- Manual need to arrange data from multiple sources for desired results
- Data integration with Salesforce systems for real-time updates
Uplift in Conversion Rate: 65% prospects reached proposal stage