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Head of Digital and Analytics

Pratul Chopra

As Head of Digital and Analytics practice at Incedo, Pratul is responsible for building out both the client portfolio and delivery capabilities of the Digital practice. His focus is on engagements that deliver tangible business outcomes to Clients by building out or enhancing their Digital/E-commerce offerings. Incedo’s Digital practice combines Consulting, Analytics (including ML/AI) and Technology Execution capabilities to offer end to end solutions to its clients.


Pratul brings a rich experience of driving Topline and Bottomline impact through Technology, Analytics and Transformation. Prior to joining Incedo, Pratul headed the Strategy Execution and Customer Experience Design functions at Flipkart. Before that, Pratul setup a venture in Internet commerce (B2C and C2C) space, worked in multiple Leadership roles at Fidelity Investments and HCL Technologies including Technology Delivery, Analytics, Customer Experience and Strategy & Planning.

He holds an MBA from the Indian Institute of Management, Bangalore and a degree in engineering (B.Tech) from the Indian Institute of Technology, Delhi.

Beyond work, Pratul enjoys watching off-beat movies and playing Age of Empires (still!).