In a world of rapidly changing customer experiences as well as the content consumption habits of the audiences, a full service video streaming platform provider was looking for ensure the best connectivity, quality and user experience for its product platform to maintain its competitive edge.
Incedo brought its considerable expertise in data science, analytics, cloud and design to create a specialised media lab as an incubation centre to support development, enhancement and re-engineering of the various product applications including the development of content sharing apps for mobile and OTT devices. The efforts resulted in the following:
Increased scalability, achieved reduction in functional time ensuring Reduction in go-to-market time and operations cost by 50%.
Zero downtime through proactive service monitoring, reduced consumer complaints and increased download rates for the apps, maximized revenue from day one with reduction in OTT platform build release time from 12 hrs to 1 hr.
Enhanced viewer experience with smoother streaming and progressive downloads, through adaptive protocols for high-quality streaming (HLS, RTMP, MPEG-DASH).
Successfully initiated an app for Apple TV through the incubation centre.
Improved and extended Device compatibility leading to increased New Client Wins.