A banking and financial services conglomerate having operations in US and Latin America has a strategic vision of transforming into a “Digitally-enabled” bank to deliver a highly engaging omnichannel customer experience.

They were facing several challenges in accelerating the pace of digital transformation, which made them perform sub-par on the digital metrics. Read more to see how Incedo digital consulting team collaborated with the banks’ retail business, digital and technology leadership team to objectively define, problems, aling focussed initiatives to business KPI’s and objectively track and measure the impact to have more than 2X improvement in conversion rates across channels among other benefits.

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